…And the results are terrifying.
Rob Price: Researchers have used AI to develop software that can write extremely believable fake online reviews.
The tech is a major threat to sites like Yelp and Amazon — and the businesses that rely on them.
And it hints at a worrying future where AI is capable of writing sophisticated texts, undermining public trust and spreading fake news.
For many people, online reviews are the first port of call when looking for a restaurant and hotel.
As such, they’ve become the lifeblood for…